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Selected work

The challenge. The insight.
The response. The impact.

Every engagement is written up the same way: four steps, no essays. The examples below are representative engagement formats. Detailed case studies are shared in conversation, under NDA where required.

Repositioning an independent city hotel

The challenge

A well-located property losing rate to newer branded competitors, with no capital available for full renovation.

The insight

The compression demand in the market rewarded distinctiveness, not newness. The asset's independence was the underused advantage.

The response

A repositioning strategy built on narrative, F&B and service signature, sequenced to operating budget rather than capex.

The impact

Rate premium recovered against the competitive set, with direct channel share climbing quarter on quarter.

Representative engagement format. Figures shared in conversation.

New F&B concept for a mixed-use development

The challenge

A developer needed anchor F&B for a new district: something ownable, not another franchise fit-out.

The insight

The catchment was underserved at one specific daypart and price point. The winning concept had to own it completely.

The response

Full concept strategy: positioning, menu architecture, space programme, service model and unit economics to bankable detail.

The impact

A concept the developer could lease against, with an operating model designed to hold margin at realistic volumes.

Representative engagement format. Figures shared in conversation.

Guest experience programme for a resort operator

The challenge

Strong occupancy, flat review scores, and an experience promise the operation couldn't consistently deliver.

The insight

Three touchpoints drove the majority of negative sentiment, and none of them was owned by a single department.

The response

Redesigned the three touchpoints as cross-department operating procedures, with standards, training and weekly measurement.

The impact

Review scores moved within one season, and the measurement system stayed in place after we left.

Representative engagement format. Figures shared in conversation.

Your engagement

What would your four steps look like?

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